Clik here to view.
Is Retargeting Effective Or Just Plain Creepy?
by Crystal deGoede* Retargeting – when online targeted advertising is delivered to consumers based on previous Internet actions that did not result in a past conversion – has become more importunate...
View ArticleClik here to view.
Using Social Media in a Fast Paced World Requires That You Slowdown and Plan
by Tom Kowalski* I recently attended the Social Convergence and The Enterprise conference held at The Graduate Center of CUNY. I listened to more than a half dozen speakers discuss the importance of...
View ArticleClik here to view.
Online Media Monitoring: An Essential Part of Listening
Is it really necessary for companies to monitor social media in order to interact with their customers? Or is there a better way to observe and report on your client base? Rick Mans believes this to be...
View ArticleClik here to view.
2010 Bulldog Reporter Media Relations Summit: Matt Harrington, Edelman,...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the media relations summit for Bulldog. We’re joined by Matt. Matt, will you please introduce yourself? MATT...
View ArticleClik here to view.
Big Media, Mass Media, New Media – Oh My!
A few days ago, I read NYU journalism professor Jay Rosen’s inaugural lecture to the fresh crop of future journalists at Sciences Pos School of Journalism in Paris. I’m not going to recap the...
View ArticleClik here to view.
2010 PR News Media Relations Conference: Yanique Woodall, 1-800-Flowers,...
Transcript – JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Media Relations Summit. And I’m here with Yanique. Yanique, will you please introduce yourself?...
View ArticleClik here to view.
PR News 2010 Media Relations Conference: Roger Conner Interviewed by Johna...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Media Relations Summit. I’m joined by Roger. Roger, will you please introduce yourself? ROGER...
View ArticleClik here to view.
FCC approves $30 Billion NBC – Comcast deal…with many strings attached
Image Source: IWatchStuff.com The Federal Communications Commission and the Justice Department approved a pending $30 billion joint venture which allows Comcast to own 51 percent of NBC Universal. The...
View ArticleClik here to view.
Measuring Social Media: The Value of Influence
Valerie Simon “Influence is about the value you give,” emphasized Deirdre Breakenridge, author and President of Mango! Marketing at the February 15th PRSA NJ Measurement and Evaluation workshop on...
View ArticleClik here to view.
Public Relations & Marketing with QR Codes
Flickr Image: Fluid Forms In my last post, I talked about 2D barcodes being used in the print media to connect the readers’ to additional content and offer a more interactive experience. I also...
View ArticleClik here to view.
How to Speak C-Suite
Ruth Mesfun* If you mistook the clattering of keyboards for cicadas in heat and saw your Twitter feed explode with the hashtag #prndigital, yesterday, then you were probably with me at the PR News...
View ArticleClik here to view.
PRSA-NJ Panel Discussion: PR Strategy Tools for Effective Online News
Colleen Flood* Earlier this week I had the opportunity to attend the PRSA-NJ panel discussion on Tools of the Trade: Effective Online News sponsored by BurrellesLuce. The event was held at the...
View ArticleClik here to view.
Creating, Marketing, and Measuring Online Video for Your PR Campaigns – Tips...
Alfred Cox* Recently I wrote a post, here on BurrellesLuce Fresh Ideas, outlining key tips for integrating online video into your PR campaign from a recent PRSA-NY panel. For this post, I thought I...
View ArticleClik here to view.
Understanding Pinterest and Your Audience
February 2012 With 2012 in full swing there is no shortage of social media trends vying for attention. While many might be interested in Facebook’s recent IPO, it’s Pinterest that’s proving to be the...
View ArticleClik here to view.
Discovery – Using Social Media to Drive Social TV Experiences
Today’s TV now needs to be “social TV,” where the online experience allows viewers to share their experiences with other viewers and the world. Fans no longer have to wait to discuss the latest episode...
View ArticleClik here to view.
PRSA-NCC Members Told Social Media is ‘Where We Live Today’
This post first appeared on Capitol Communicator 5.11.12 and is cross-posted with permission. Shown in the picture, (l to r) Chris Brooks, Julie A. Weckerlein, Cappy Surette, Jennifer Mitchell and...
View ArticleClik here to view.
In PR and the Media: June 18, 2012
A round-up of what’s trending in PR and the Media. Hearst Claims Nearly 2000% Increase in Mobile Traffic in a Year “Touting growth in its mobilized audience, the Hearst Digital Media group says traffic...
View ArticleClik here to view.
Content and Corporate Storytelling: Lessons From Coca-Cola Part 1
By Flickr user Bev Goodwin In the dawning age of content marketing, it’s up to PR professionals to make that content work for them, but leveraging that content and making it work for your organization...
View ArticleClik here to view.
Art Discourse, or Community PR?
PHOTOS: “Sleepwalker” statue at Wellesley is stirring controversy http://t.co/So5elFq25X pic.twitter.com/DKyjqDcyAI — The Boston Globe (@BostonGlobe) February 5, 2014 The latest art installation at...
View ArticleClik here to view.
This Week’s Shot of Fresh: Statues, Socialocity, The Loop, Compelling...
Squared Splash by flickr user derekGavey used under CC BY It’s been a busy two weeks here at Fresh Ideas. This week’s Shot of Fresh rounds up our Fresh Ideas content for the past two weeks: Get Thee to...
View Article
